By Joseph Delli Gatti
Companies often jump on board with principles such as “equal opportunity” and environmental initiatives intended to promote a certain brand or reputation among consumers. But are businesses truly obligated to maintain these reputations behind the scenes – not just ensuring a diverse workforce and using products that are biodegradable? At the same time that many companies put energy-star compliant ratings on products, they also use pornography (sex) and appeal of law breaking (speeding, stealing, etc) to excite people to buy these products.
Kaiser Permanente has dedicated substantial advertising efforts into promoting health and well-being. Kaiser also maintains non-profit status, accepts medicare/medicaid patients, and promotes service opportunities among its employees. Continue reading